Today we’re introducing a major change to Woovit, featured posts.
The unfiltered, default view for a creator will be to see Featured Offers first. These come from publishers who have upgraded to our premium tier ($199/mo). They may choose one campaign to feature at any given time. They are designated with the yellow-orange outline.
After those offers, creators will see additional offers sorted by popularity, instead of recency.
The new view will look something like this:
Woovit wants to have an open and automated system of getting as many games into the hands of as many creators as possible. We’re delighted how many small offers are coming on the platform.
A few problems have emerged with this.
First is that the quality level on Woovit varies widely. To be charitable, more widely than we anticipated, but hey, your crap might be someone else’s gold. We want to avoid judgments about what should go on top, but popularity is a good filter so creators are more likely to see good games.
Even if the game is good, is the publisher engaged with the community? By giving priority to one campaign from a publisher who has chosen to pay Woovit, it is a further sign of not just quality from the publisher (they’ve got some money to support the game) but also engagement (they’ve got skin in the game, a sign they’ll build relationships with creators.)
Woovit will be building out many premium features for publishers as we grow. But to grow, we also need to keep the (servers’) lights on. The price of $199/mo is a fraction of the cost a publisher would spend to reach creators through other means and shows they are serious.
Publishers don’t have to pay — but they will have to do more marketing instead of relying on Woovit to market for them, or just enjoying being at the top of the list for a few days. We are happy to retweet/socialize anything a publisher does to promote their Woovit campaign.
We are confident this change will serve the needs of all the stakeholders in Woovit, and look forward to your feedback.
There is another major change we will be shipping shortly that should also improve everyone’s experience and we’ll be announcing that soon.