Battening Down the Hatches: Revamped Woovit Qualifications for Creators

We’re starting to use Twitch Affiliate and imitate YouTube Partner minimums for creators to join Woovit. Any creator that does not yet meet those requirements is still able to join Woovit and get codes from a publisher via publisher whitelisting.

Creators already on Woovit are not immediately impacted and will have until January 1, 2022 to meet the updated qualifications or be added to a publisher’s whitelist.

At our founding, Woovit had no minimum requirements for creators to join our platform. We believed then, and now, any “small” video creator can make an impact for publishers. We also believe in automating key distribution and video tracking as much as possible. Without more restrictions, this meant too many people trying to game the system to fraudulently get codes.

Two years ago we instituted minimum requirements for creators to join the platform. Most significantly: 250 Twitch followers or YouTube subscribers. We also required a host of supplementary statistics to make sure the followers and subscribers were real. Now we’re taking new steps to improve our process.

The move to adopt Twitch and YouTube vetting frees us to let those two massive platforms do the work for automated qualification and fraud detection. Their requirements are stricter than we’d like, but a sensible solution to an ongoing quagmire for our development. Publishers will have increased confidence that the codes they’re sending out — if fewer of them — will have a higher output of results. We think this will lead to more good quality offers on the platform.

Our whitelists feature will let publishers still engage with creators who don’t meet the higher platform minimums. Also, the minimum requirements set by pre-existing campaigns will continue to work as before.

FAQ

Why did Woovit change its minimum requirements?

Twitch Affiliate and replicating YouTube Partner minimums free us to let those two massive platforms do the work for automated qualification and fraud detection. This will lead to more good quality offers on the platform.

What are the new minimum requirements for accepting offers through Twitch accounts?

To qualify for offers with a Twitch account, content creators need to be Twitch Affiliates.

What are the new minimum requirements for accepting offers through YouTube accounts?

These are Woovit’s new minimum requirements for claiming offers with a YouTube account:

  • At least 1,000 subscribers
  • At least 240,000 total public watch minutes in the last 12 months
  • 5 videos published over the last 90 days
  • Channel views are five times the total amount of subscribers

I meet the requirements, but I’m still not able to use Woovit. What should I do?

You can contact us at [email protected] or through our support chat in the lower right corner of this screen and we’ll review your account.

I don’t qualify yet for Woovit. How can I use it?

Whitelists will let publishers engage with creators who don’t meet Woovit’s minimum requirements. Publishers add creators to whitelists at their discretion.

How can I give keys to unqualified content creators through Woovit?

Publishers can still use Woovit to distribute game keys to unqualified content creators by using whitelists, which will bypass all the minimum requirements.

For additional assistance, contact us at [email protected] or through our support chat in the lower right corner of this screen.

How to Engage Any Creator with Whitelists

Our whitelists feature will let publishers engage with creators who don’t meet Woovit’s minimum qualifications. It will also allow trustworthy creators to bypass any campaign-specific requirements to ease key distribution. Here’s a step-by-step process on how to use whitelists:

  1. To begin, look for the “Whitelists” tab on the top navigation bar.
  1. Click the “+ New Whitelist” button to create a whitelist.
  1. Click the name of a whitelist or the “+ Add” button to add creators.
  1. You can add creators from Woovit, by email, or bulk upload. After you’ve confirmed who’s on the whitelist, you will need to add it to your campaigns.
  1. Creating or editing the campaign gives access to the “Whitelists” tab. Here you can add the whitelist to freely engage with creators on that list.

Publishers can request a demo of how to use whitelists by contacting us at [email protected] or through our support chat in the lower right corner of this screen.

New Proactive Custom Messaging Features

Woovit’s custom messaging has new features Publishers can use to personalize their offers to Creators. Take these steps to access custom messaging:

  • Step 1: Click on the Campaigns tab on the navigation bar
  • Step 2: Select the campaign you want to send offers of
  • Step 3: Click on the “Send Offers to Creators” button
  • Step 4: Search for and select the Creator(s) for the custom offer

Composing Custom Messages

Now you will have access to our custom messaging features! These new additions will allow you to:

  • Select the platform for the offer
  • Choose one of three expiration time periods for the offer: 7 days, 15 days, and 30 days
  • Write an optional subject line
  • Add a personalized message
For clear communication to Creators, there’s a preformatted standard notice that is not editable. This directs how a Creator can redeem game keys.
The deadline, optional subject, and personalized message will appear in the preview alongside the preformatted notice.

Now the customized offer is ready to send! The Creator will receive the message and the offer will be waiting for them in their Woovit profile.

Enjoy using these new features to improve reach and form relationships for your game campaigns! We’re always working to improve Woovit for you. We always welcome feedback and our support channels are always available if you have questions or concerns.