Woovit will turn four years old in a couple of months. We started as a search engine, but what good is that if you can’t send codes to the channels you find? So we have grown for the last three years with an open “library” of offers that creators could automatically qualify for and deliver videos against would generate ever-stronger network effects which would attract ever-larger players on both sides.
We now have nearly one thousand publishers and fifteen thousand creators. The growth has been very satisfying, but a double-edged sword. It costs a lot to maintain this network, and we’re not getting the bigger budget games we know creators want to help growth their channels. What good is the library if there is little you want to play…or the library can’t afford to stay open?
Most of our help requests are coming from the lowest quality offers and smallest channels. This often creates help issues we can’t solve. This is frustrating for everyone, and expensive for us. We continuously have taken steps to restrict newer, lower quality, and possibly (or obviously!) fraudulent creators. Now it’s time to do this on the publishers’ side of our platform.
We have to start charging publishers for more of the value Woovit delivers to them, and these changes are effective today.
By restricting some of Woovit’s facilities to only publishers willing to pay $59 or $199/mo we hope we can ease this burden and stay focused on providing high value connections that will promote great games and help channels grow.
A new publisher on Woovit is still free to use our services to create one campaign. They can use all of our distribution and tracking tools – embed the campaign on their website, use a shorten URL to market the campaign and track videos. Publishers can see all of our pricing tiers here. (It is also on the main non logged in page.)
This likely means fewer offers on our library for creators to sort through, but a better experience for everyone when they find one.
Woovit now has native support for both Epic and Discord as key distribution platforms. Once selected, the
Given the growing number of platforms – sure to continue in coming years – we’ve also alphabetized the drop down list for publishers in the fifth campaign creation step.
Creators can filter the offers to see what is available by platform of course as well. We’re happy to have our first Discord offer up now, At Sundown from Versus Evil. In a few weeks a publisher will be offering an Epic-store exclusive on Woovit we think creators will enjoy.
As Epic & Discord continue to develop their platforms we’re looking forward to adding support for any APIs they open.
We will be supporting the Discord API as a authenticated account type for creators sometime in the next few months. We will also add Discord channel as something creators can add to their profile pages.
We’re happy to introduce some obvious functionality for publishers: notes on the creators you’re working with. Notes you make are private to your publisher’s organization and are not seen by the public.
We’ve rolled this out now, just on the individual creator pages. We will roll it out elsewhere in publishers’ Woovit experience in January.
This should be handy for the individual user structure of Woovit now, but will really take off we believe when we roll out multiple users functionality for publishers in the first quarter of next year.
Creators should have seen we’ve removed the pagination of offers. Instead we have an infinite scroll. This should make it a bit easier for everyone to see as many offers as possible without having to move the mouse around to find the next page button.
Our creator settings page is now we think easier to use, broken up into the profile information and a connected accounts page. We’ll continue to tweak that over time.
After featured spots, campaigns are now sorted by the number of videos delivered. This seems to us to be the best default view than recency (which is what we did for a long while) or the number of codes issued (which is what we did before this change.) The filters you set are then your default. See our dropdown menu, upper left, to change the options in addition to the checkboxes:
With these changes and options, the need for the Hide functionality seemed to drop substantially. Fewer and fewer of our creators were using it. Less than 5% of our creators have ever used it, and it was more often used when we had the sort order by recency. So we’ve decided to remove the Hide offer function.
Why not leave it in? First, we want to keep things simple and avoid feature creep. More importantly, because Woovit is dynamically calculating the individual eligibility for every campaign, removing this one calculation – though done right now 500 times per person, it also slightly speeds up the rendering of all campaigns. So we think this is a net benefit. If there are enough huge fans of hiding campaigns we’ll put it back in!
Woovit started off as a completely automated code distribution platform. We believed then and now, this is the best way to serve the interests of creators. It is best for publishers as well, but was a new way of doing business, which understandably generates caution. Some publishers requested the ability to review code requests, like they do offline or on another service.
We believed this would increase the number and diversity of offerings on Woovit, and it did. But it came at the cost of our core vision of automation which we want to get back to. We believed the requests they received, being already filtered from authenticated creators ultimately bound to deliver codes, could still work. It turns out many publishers choosing manual review were not taking any action on creator key requests. We think more skin of their game would help.
If publishers are not responsive to requests, creators will start making as many requests as they can since they’re not sure what they’ll get. Genuine requests are left hanging and no one wins.
Today we’re introducing a major change to Woovit, featured posts.
The unfiltered, default view for a creator will be to see Featured Offers first. These come from publishers who have upgraded to our premium tier ($199/mo). They may choose one campaign to feature at any given time. They are designated with the yellow-orange outline.
Woovit was slammed today from fraudulent signups. A bot farm in one country apparently got some time off from mucking around in elections and wanted to play games. Putting geolocation restrictions wasn’t enough to stop it. For a while, it was over one a second, putting quite a strain on our resources. All this to try to get a key from the one offer that had no requirements — even though that offer manually reviewed all requests! Some of these “creators” then abused our email and online help system. It has led us to re-examine some of our assumptions and workflow to still provide good human service on top of our automation. Continue reading “New Creator Minimums or “Новые требования к создателям””