Publishers often ask us how best to approach sponsored content. Paying creators to cover your game is trickier than it sounds. Bottom line: how much to offer? For what results?Continue reading “Standards in Sponsorship (or a Lack Thereof)”
Over the last few weeks we’ve shipped some major improvements on Woovit both for creators and publishers.
Woovit Search Made Free
Our biggest recent change is that we’ve made our creator search engine free. You can now put in the name of a creator or game and get the full results without signing up, let alone paying for an account.
More changes are coming in the next two months. We will expand the universe of search to non-Wooviters, and give more details up front and on creator pages.
Landing Page and Access Page Improvements
Our landing page now better highlights how to get started. We’ve also changed the access pages for both creators and publishers to make the sign-in and sign-up process more clear.
Easier Creator Account Deletion
We’ve added the ability for creators to completely delete their Woovit accounts on their own. Previously you’d have to reach out to our support team, but now you can do it through your account settings. Note that if you delete your account, you won’t be able to make a new one for a year.
Billing Page Improvements
For publishers, we understand how important it is to know your account’s payment status. We’ve added some further details to the billing page and laid out exactly how many days are left on your subscription.
We hope this helps remove any ambiguity as to where your account stands. That said, if there’s anything else you’d like to see there —or on Woovit in general— please let us know.
Until now publishers needed to have game codes for their offers to go live on Woovit. Marketing shouldn’t start when the game is published to the platform. We’re proud to be your partner for your game’s complete life cycle. Introducing Interest Lists (and a couple of other positive tweaks.)
With a manual review campaign you can now choose whether your game is already released or coming soon. If you set it to coming soon, you then get to set a release date which will be shown to creators.
That leads into the next big change, which is that you can now create a manual review campaign without any codes attached to it. This means you can start gathering interest well before you’ve got codes available. Whitelist invites and sending offers still work with these campaigns, so you can reach out to your favourite creators right away.
General Campaign QoL Improvements
For manual review campaigns, you can now access your requests directly from the campaign itself. We’ve also added counters in the selection screen so you can see at a glance how many requests there are for your games.
You can also now add codes directly from your campaign page. This makes it easier than ever to manage your game’s stock of keys on Woovit.
Lastly, we’ve tweaked campaign creation to make it flow better. We’ve moved a few things around and gave whitelists, contact info, and notifications their own steps.
This will make your Woovit campaign experience more comprehensive and enjoyable. What do you want next? Let us know.
Tomorrow we bid farewell to Mixer. We made an early effort to support the platform, even when it was Beam. We remain surprised and disappointed that creators will not have access to a platform many loved. The more platforms for creators, the better and we hope there will be meaningful options in the future. (We don’t have immediate plans to support Facebook Live Gaming. We’ve haven’t received much demand for it.)
Here’s how we’re handling this for Woovit’s flows:
There will no longer be the option to sign-in through Mixer. You’ll want to make sure you have another channel linked (either YouTube or Twitch) so you can continue to access Woovit.
Any Mixer history on your account will remain intact and you’ll still have access to any codes you got due to Mixer. Any content you make for them won’t be automatically delivered, unless you also qualified for those campaigns on YouTube or Twitch.
If you only qualified on Mixer, you’ll want to email the publishers of those campaigns to send them videos you produce elsewhere. When you do so please feel free to CC us at [email protected] so we see it and will reset your quota.
We’re keeping Mixer data on your profile to show publishers what you’ve built in the past as you try to rebuild for the future. Sometime down the road — perhaps next year — we may re-examine keeping this data and remove it as no longer relevant.
We’re sorry creators were left out to dry by Mixer’s sudden closure, and wish everyone the best to create new communities.
We’re removing the option to set Mixer qualifications on campaigns. Old ones with qualifications set will still have them enabled. We recommend turning that off on any active campaigns to prevent any requests that won’t be able to be automatically fulfilled on the intended platform.
We wish all our Mixer creators the best as they and their audiences move to other platforms.
Today we’ve released an expansion to our publisher reporting tab. There’s a number of new graphs and we’ve added the option to set a date range.
The new graphs cover:
- Ratio of completed offers
- Deliveries over time
- Hours watched over time and overall
- YouTube views over time
- Twitch average and peak viewers
The performance graph is still there too and can now be downloaded as a PNG file. All the new graphs can be downloaded in the same way. If you’re just looking for raw numbers, there’s also the option to pull down the data as a CSV.
Beyond improving reports, we’ve further polished the activity feed. Now when you set a filter, it’s immediately applied. Deliveries on the feed also now show viewership numbers.
We hope these changes will provide the depth needed to really see how your game is doing. If there’s any other data you’d like in those reports, please let us know as we’d love to hear your feedback.
This week we shipped three improvements for publishers: a campaign search bar, invoice downloads, and made some tweaks to whitelists.
Campaign Search Bar
Some of our publishers now have hundreds of campaigns, so reverse chronology wasn’t cutting it anymore. Search by campaign name! This returns campaigns and what state (e.g., drafted, active, etc.) they’re in.
Downloading Old Invoices
You never know when your accountant or the tax man might bug you for an old invoice. No more hunting through old emails. Download the PDF for any previous billing cycle from your Billing Page in Account Management.
Each creator’s page now shows you which of your whitelists they’re on and allows you to add them to another.
Furthermore, when you’re adding creators through our whitelist dialog, creators already on that list they won’t show up in the search. We wanted to avoid duplication, but let us know if this change in behavior is not what you were expecting.
We have made some significant improvements to the readability and usability of our publishers’ “Feed” of events, and a small improvement to our whitelists.
- Creator channel stats are now shown on hover.
- Items are highlighted when you hover over them.
- The separation of days is now less intrusive.
- The color scheme is now unified.
- The filters area is brightened up.
- The background is now a pleasing blue gradient.
This new look should be less taxing to wade through, so you can get back to slinging codes sooner.
Notes added to a feed item regarding a creator will now also be posted to their profile.
Invitations to Woovit from adding someone to a whitelist are now more flexible. If you invite someone using an email address, they can sign-up to Woovit with a channel attached to a different email address and still be on your whitelist.
If you’re a publisher that would like a demo of these capabilities, let us know at [email protected] or our chat box in the lower right of this screen. We look forward to hearing from you.
Woovit has always tried to block creators we think are running scams, or that are too small to help your campaign. We take this very seriously — we’ve blocked over 10,000 accounts. This problem plagues the industry and is a big reason we started Woovit!
What if a qualified creator is just bad for you though? Someone that doesn’t give you fair reviews or incessantly bugs you. You still want to automate a campaign, but how do you stop that creator from getting code?
We’ve solved that: introducing the Blocklist. This is a publisher-specific list of creators that will be prohibited from getting codes from you, and limit interactions altogether. You can find it at the top of your screen as a publisher.
Unlike Whitelists, each publisher has only one Blocklist. Adding a creator to your blocklist means they:
- Can’t see your campaigns
- Can’t request codes from anyone in your organization
- Will be automatically removed from any of your organization’s whitelists
When a creator has been blocked, but still finds a link elsewhere to a campaign, they will see this message.
When someone is blocked, you can add a note so your team members on Woovit know why they were blocked. However, any member of your organization may unblock. Blocklist activity will show up in the organization feed.
Publishers can block by:
- Searching for the creator’s handle
- In response to a video delivery
- From their profile page.
Once blocklisted a creator won’t show up in your searches when whitelisting. You will also be unable to send them proactive offers. This means you don’t have to worry about any codes being sent by accident.
Woovit knows which creators are getting blocked by publishers. It’s helpful to everyone for us to know who is getting blocked. If we see many publishers individually blocking a creator, we will review and consider whether that channel should be blocked for everyone.
It’s your codes, your choice, we won’t lobby you to reverse a block. If you feel uncomfortable with us seeing who you’ve blocked we’ll consider building opt-out mechanisms so you can keep that private.
We hope this is a helpful step forward to automate and improve your outreach to creators!
Please send any feedback through our chat in the lower right of your screen, or to [email protected]